Dragon's Den (Seniors)


Driving Question:

How do I develop a small business in Davis, California?

Project Overview:

Apple was created in a garage, Dell was started in a college dorm, Patagonia began by selling rock-climbing pitons in a backyard… America’s next big thing might as well come from a high school startup team! DV’s students have the perfect blend of creativity and tenacity to make it big in the business world, and nothing could prove that better than Dragon’s Den. 
The high school’s last official night project has seniors presenting business proposals to friends, family, and - even more scarily - potential business investors. For six weeks, students learn about macro and microeconomics, how to valuate a business, the art of advertising, and even the psychological science of giving the people what they want. Want custom jeans or custom computers? Need a party planner? Looking for a late-night study space? Not only do Da Vinci’s seniors have it all, they have it right here in Davis. What could be better? 

Student Quote:

“Dragon’s Den is one of the hardest but most rewarding projects. I feel like all the things we’ve learned in previous years were what made it possible,” Grace Johnson says. “It’s a project only seniors could handle and that’s kind of the beauty of it. You get to see exactly what we’re capable of.”